In the past 3 years, Snapchat has grown from a simple photo/video sharing application aimed towards teenagers, into a multi-functional resource for communication, live global events, and updates in world news. Unlike Instagram & Facebook, pictures and videos are temporary, leaving a maximum of 10 seconds to be viewed. The idea is, there doesn’t need to be a good reason to “snap” a picture/video, because it’s temporary. This concept has people “snapping” nearly anything that occurs throughout their day, from a morning cup of coffee to a selfie among friends.
Snapchat’s most recent development is a feature called “Discover”. With the discover option, users can view the latest trends within categories from various popular networks such as CNN, ESPN, National Geographic, etc. The Discover feature will create a one stop shop for users to check the news, sports updates, upcoming events, and of course interact with friends and family through pictures/video.